Hi! I’m Dev, the owner and founder of DevEsthetics.
I began my beauty career in 2015, following my passion for makeup and taking on bridal clients while still in college. Over the years, my clientele grew steadily, and by my senior year in 2018, I knew this was the path I wanted to pursue full time. I simultaneously earned my esthetician license so that the moment I graduated, I could dive right in.
In 2019, I decided it was time to put my business degree to work and bring my dream of owning my own beauty business to life—DevEsthetics was born. Since then, I’ve been dedicated to creating a place where clients can feel confident, cared for, and beautiful.
Born and raised in East Norriton, I’m proud to serve the community I grew up in. I graduated from West Chester University, where I served as president of my sorority, Alpha Phi. Outside of work, you can usually find me traveling—my goal is to visit all seven continents! So far, I’ve explored 19 countries across Europe, Africa, North America, South America, and even Antarctica!
I can’t wait to meet you and help you look and feel your absolute best!
— Dev
Hi! I’m Cassie Rae. I’ve always loved creating, being detail oriented, and making things more beautiful.
While I was in high school and college makeup was just a hobby, helping friends get ready for prom and parties. In 2015 I ended up taking a solo trip to LA and attended a Kandee Johnson Glaminar where I discovered the endless possibilities of makeup as a career and completely fell in love with the Bridal Makeup Industry.
I graduated with a Bachelor’s in Business Management from Kutztown University in 2017 and proceeded to the work in Finance excelling in leadership roles while growing my freelance makeup business from the ground up.
From what was a true side hustle throughout my corporate career eventually manifested into my full time career. When the pandemic hit, it really pushed me to just follow my dreams. I quit my job summer of 2020 and shifted my life entirely.
I received my Esthetician License December 2020 from The Salon Professional Academy. I finally became dedicated to esthetics and bridal makeup when Devon welcomed me into her business with open arms. I cannot wait to continuously grow my craft to give you the best beauty experience at DevEsthethics!
Hi! I’m Chelsea, your spray tan artist & makeup artist all in one!
I started spray tanning as a side hustle in 2011, so I’ve been in the spray tan game for 10 years!! In 2015 I graduated with a Bachelor’s Degree in Business Management from West Chester University. Shortly after I started working for QVC as a buyer for beauty products & designer apparel clothing. After meeting with prestige beauty brands on a daily basis I became infatuated with all things beauty- cosmetics, skincare, haircare, etc. I became obsessed with glamming myself which further developed into glamming family, friends & now my own clientele.
Fast forward to 2021 and I officially left Corporate America to pursue my passion.
Joining a company full of hard-working boss babes who create such memorable & elevated experiences was a no-brainer. I’m so excited to work for the DevEsthetics team, and of course to meet all you beauties!
Hi! My name is Becca and I am the Executive Assistant and Team Manager for DevEsthetics.
I graduated from Bloomsburg University in 2018 with a degree in communications. I’ve spent the last few years working in a traditional office space role and decided to take a leap of faith into an industry I’ve always been passionate about. Ever since I discovered youtube makeup tutorials, I’ve been obsessed with all things beauty, hair and fashion. I couldn’t be more excited to join this team of talented women, and work along side my childhood best friend. Growing up with Dev, I know first hand that she has been a dreamer and doer since day one. I am more than grateful for this opportunity to join in on her vision of this business and grow with her!
I’ll be handling all things bridal, scheduling, assisting in weddings, executing the DevEsthetics Makeup Academy and more. I’m so excited to meet all of your beautiful faces along the way!
