Founder, Devon Kelley

Hi!! My name is Devon and I’m the owner and founder of DevEsthetics!

 

I joined the beauty industry professionally in 2015 when I followed my passion for makeup and began taking bridal clients. Throughout college I grew my clientele gradually and consistently that by my senior year in 2018, I knew this was what I wanted to do full time. I decided to get my esthetician license so when I graduated college I could jump right in!

 

Fast forward to 2019, I realized it was time to put my business degree to use and finally chase after my dream of owning my own business.

 

On a personal note, I was born and raised in East Norriton just a few minutes away from where my business is located. I graduated from West Chester University where I was the president of my sorority, Alpha Phi. My other love and passion is seeing the world. My goal is to visit 30 countries by the age of 30! So far I’ve been lucky enough to visit England, Scotland, Spain, France, Hungary, Austria, Greece, Aruba, Canada, Mexico, The Bahamas, Rwanda and Tanzania.

 

I can’t wait to get to know you more too when you come in for an appointment!!!

 

-Dev

MEET THE TEAM

Artist, Cassie

Hi! I’m Cassie Rae. I’ve always loved creating, being detail oriented, and making things more beautiful.

 

While I was in high school and college makeup was just a hobby, helping friends get ready for prom and parties. In 2015 I ended up taking a solo trip to LA and attended a Kandee Johnson Glaminar where I discovered the endless possibilities of makeup as a career and completely fell in love with the Bridal Makeup Industry. 

 

I graduated with a Bachelor’s in Business Management from Kutztown University in 2017 and proceeded to the work in Finance excelling in leadership roles while growing my freelance makeup business from the ground up. 

 

From what was a true side hustle throughout my corporate career eventually manifested into my full time career. When the pandemic hit, it really pushed me to just follow my dreams. I quit my job summer of 2020 and shifted my life entirely. 

 

I received my Esthetician License December 2020 from The Salon Professional Academy. I finally became dedicated to esthetics and bridal makeup when Devon welcomed me into her business with open arms. I cannot wait to continuously grow my craft to give you the best beauty experience at DevEsthethics! 

Team Manager, Asia

Hi! I’m Asia and I’m the DevEsthetics team Executive Assistant. Pretty much everything that goes on behind the scenes with the studio, brand, clients and weddings I’m on it! 

 

I met Dev summer of 2020 during my own lash lift appointment. We hit it off and during the appointment she mentioned she needed some administrative help. A few days later I mentioned to her if she was still looking for help, I would love to be assistance and the rest is history! Dev and I have become fast friends and work even better together. I love her business and what she stands for as much as she does, which makes working for the team very full-filling. 

 

Outside of work I have a 1 year old daughter and am a full-time mom. Before baby Indi was born I worked in fashion recruiting for URBN’s (Urban Outfitters, Free People, & Anthropologie) home office. I’m a graduate of Binghamton University where I played D1 Basketball & have lived in the Philadelphia area my whole life!

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